Starting with a development of the core brand in 2017 (logo, artwork, trophy photography) we then iterated the identity in subsequent years for Tallinn and Istanbul

Inspired by the national symbol (the Cornflower) and Coat of Arms, the identity created a deeply Estonian feel for the year. References to the infamous Old Town archways are found in the A and N's

For Istanbul the Bosphorus Bridge was the perfect inspiration. This work of art joins together two continents, cultures and people. This worked both emotionally, creatively and was a globally recognised representation of the city