UEFA Super Cup

Brand Identity

Evolving the best of European club football in a match watched by over 90million people in 50 countries

UEFA Super Cup Logo
UEFA Super Cup Brand Development
UEFA Super Cup Trophy

Starting with a development of the core brand in 2017 (logo, artwork, trophy photography) we then iterated the identity in subsequent years for Tallinn and Istanbul

UEFA Super Cup Tallinn Logo Development
Tallinn Mockups
UEFA Super Cup Logo Tallinn

Inspired by the national symbol (the Cornflower) and Coat of Arms, the identity created a deeply Estonian feel for the year. References to the infamous Old Town archways are found in the A and N's

Studio Board
UEFA Super Cup Logo Istanbul

For Istanbul the Bosphorus Bridge was the perfect inspiration. This work of art joins together two continents, cultures and people. This worked both emotionally, creatively and was a globally recognised representation of the city

UEFA Istanbul
ista side
ista cele
Liverpool Win Super Cup

Next Project

Nintendo

Website Design

Changing the game with a complete overhaul of Nintendo's Digital Design System

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